Touring Freedom Blog

Touring Freedom Blog

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Quantifying Your Business Goals

March 17, 20243 min read

Introduction:

Welcome to Touring Freedom! I'm your guide, Jason Wyatt, steering you through the journey of transforming your passion into a profitable, freedom-fueled venture.

If you're itching to hit the road with nothing but your RV and a dream of endless exploration, you've come to the right place.

Today, we're diving deep into quantifying your business, breaking down this journey into three pivotal segments: your business goals, needs, and wants.

This blog is a shortened summary of the video above. You can "skim" the content via text, but to get the full details of the information, you'll need to watch the video above!

The Essence of Quantification

Embarking on the digital nomad lifestyle isn't about mirroring someone's success story or amassing an influencer-level following. It's about defining what you need to sustainably hit the road.

Enter the concept of "1000 True Fans" by Kevin Kelly, a beacon of hope not only for musicians but for anyone looking to carve out a niche online. This philosophy champions the power of a small, dedicated tribe over the pursuit of viral fame.

Your Business Goals: The 1000 True Fans

Imagine creating enough value to convince 1000 people to invest $100 per year in what you offer. That's $100,000 annually. Not by selling to the masses, but by deeply resonating with a select few who see the world through a similar lens. Can you craft something worth $9 a month to someone? That's the crux of building your dedicated fanbase.

Your Business Needs: Attracting Your Tribe

The journey begins even before you have an audience. Creating content isn't about perfection but about connection.

Who are your people?

What do they crave?

Whether it's through blogs, podcasts, or live streams, the medium is just a vessel. What matter are the stories, solutions, and experiences you share.

Remember, consistency is key. Your fans need to know they can count on you to deliver value consistently.

Your Business Wants: Beyond the Basics

Reaching a $100,000 baseline is a monumental first step, but what about the nuances of your dream lifestyle?

Consider the costs of attending industry conferences, investing in further training, and, of course, the adventures that await on the open road. It's not just about earning; it's about living.

Does your business model allow you to thrive without being tethered to your desk 24/7? That's the freedom we're aiming for.

Navigating Change and Staying Focused

In your quest for freedom, you'll encounter tools and strategies promising quick success. Resist the urge to jump at every shiny new option. Discernment is your ally.

Invest in tools that genuinely benefit your business, not just those with an attractive price tag. Remember, it's often the investments that seem daunting at first that pay off in the long haul.

Setting and Hitting Your Targets

Let's talk numbers. How does your ideal annual income break down daily? Understanding this will help you identify the size your audience needs to be and how many sales you need to make each day.

It's a game of focus and precision, aiming for a target that's guided by your personal and business aspirations.

The Unpredictable Journey to Success

The path to achieving your goals is rarely linear. Take Alex Hormozi's journey, for example. From launching gyms to facing closures, then pivoting to a licensing model that led him to millionaire status.

His story is a testament to the power of persistence, adaptation, and the unyielding determination to find a way forward, even when the path seems unclear.

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Jason Wyatt

Digital marketer and full-time RV traveler.

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