AI Is Changing the Game for Online Business (And Fast)

It’s not just hype anymore. Artificial Intelligence is reshaping how business works online, and if you're running (or building) an info business, you need to be paying close attention. These aren’t small tweaks or minor upgrades. We’re talking about a complete shift in how value is created, delivered, and consumed.

Let’s break down what just happened—and why it matters for you.

AI Is Becoming the Workforce

Retool, a major player in the development tools space, announced they’ve started using AI agents in place of actual employees. Not just for simple tasks, but for things like performance reviews and day-to-day operations. This isn't science fiction. This is live right now.

For info businesses, this is massive. AI agents can now handle customer support, onboard new clients, generate course outlines, and even follow up on sales conversations. Imagine replacing three virtual assistants with a single AI that never takes a break and improves every time it gets feedback.

The Content Bubble Just Got a Needle

Business Insider just laid off over 20% of its staff. Why? Because the traffic isn’t there like it used to be. People aren’t browsing like they did five years ago. AI is giving them faster answers, better summaries, and more personalized content without ever leaving a search engine.

If you’re running a content-driven info business—coaching, memberships, digital products—this is your wake-up call. AI is flooding the market with low-effort content. That means your voice, your insight, your real experience has to cut through the noise. This is the time to lean into brand, personality, and authority. Not pull back.

Walmart Is Training the Bots to Shop for Us

Walmart is prepping for AI shopping agents that will handle our buying decisions. These bots don’t scroll ads or read long copy. They match preferences, compare options instantly, and buy.

That changes everything about how info products are sold. It means your customer might never even see your sales page unless it was specifically requested by their AI. If you’re not structuring your offers to be machine-readable and benefit-driven, you’re going to get left out of the cart.

Think less fluff. More clarity. Offer stacks, benefit bullets, and clearly labeled outcomes. AI is about efficiency—and it’s dragging consumers along for the ride.

Google’s AI Mode and the Death of Clicks

Google’s new AI-powered search mode answers complex questions without showing links. It’s like asking a friend for advice and getting a full blog post in return. That might sound convenient for users, but for business owners depending on search traffic, it’s a serious hit.

What does that mean for you? If your info business relies on SEO to fill your funnel, you need to start thinking differently. This is the time to build a direct relationship with your audience. Community, email, video. Get personal. Be the face they remember, not just another blog in the search results.

AI Is Designing Products Before They're Made

Alibaba is using AI to flip the script on product creation. Instead of building first and hoping it sells, their AI tools create mockups, run ads, and gauge demand before anything is made. Only once interest is confirmed do they produce the product.

Info businesses can use the same approach. Have AI outline your course, build a sales page, and test interest with ads or email. If people bite, you build. If not, you tweak or move on. It’s a smarter, faster way to launch—one that saves time and prevents dead-end products.

The Takeaway

The old game was “create content, get traffic, sell info.” That worked. It still kind of works. But the new game? It’s “build trust, speak clearly, and deliver personalized value faster than a bot can copy you.”

AI is raising the bar. You don’t have to fear it, but you do need to evolve with it. Automate the parts of your business that drain your time. Use AI tools to move faster, not replace your voice. And double down on the things AI can’t fake: trust, connection, and lived experience.

Because in a world of machine-made content, real still sells.