Choosing a good domain name for your online business can be tough. It is easy to get caught up here and spend way too much time trying to find a good domain name for your business. To make things easier follow the steps in this module.

By the time you finish this module, you will have selected the domain name that you will use for your business.

Brainstorm a list

There are a number of ways to come up with a good domain name for your business. The best way to start is to brainstorm a list of potential business names. Spend some time creating a list of business names that you like.

These names can be a combination of words you like, ideas you like, niche related, etc. At this point, you’re just trying to get a list of ideas to work with. A list of 25 – 50 is a great starting point and gives you a lot to work with. As you brainstorm just let it flow and put down anything that comes to mind.

Narrow down your list

Now you want to spend some time narrowing down your list. At this point, you want to find the ones you have the most interest in and get rid of the ones you’re not feeling. Try to narrow down your list to the top 5 to 10 that you like.

Append niche words

This is an optional step but can give you more ideas and open more domain names that are potentially available. For example: Maybe you came up with a brand name you like “The Legend.” For this example let’s assume your niche topic is marketing. You could append the word marketing to that brand. Now it could be “The Marketing Legend”

Or maybe your in the Yoga niche and your brand idea was “Primal Zen” You could append “Yoga” to that and now it is “Primal Zen Yoga”

Append other words

Another way to expand your names list is to append words that add a flavor to your brand. For example, you may have come up with the name “Marketing Tips.” You could add words like “Extreme” or “Top” or “Legendary” to come up with:

  • Extreme Marketing Tips
  • Top Marketing Tips
  • And Legendary Marketing Tips

A great tool for getting domain name ideas that append terms to your keywords is Lean Domain Search. With this tool, you can type in any keyword and it will append words to it and tell you if the domain is available. From our earlier example “Primal Zen” it shows the following results. (note this is a partial list for the screenshot.)

Pick your favorite

Once you’ve narrowed it down, it’s time to pick your favorite. Tomorrow, we will register it and sign up for web hosting!

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