In this lesson, you will be setting up the design of your website. A good website design can lead to more leads and sales! The good news is that creating a great looking WordPress website is actually pretty simple using professional themes.

There are a lot of themes out there both free and paid. When selecting a theme for your website you want to base it on a few factors:

  1. Does the design help me get more leads and sales?
  2. Is it user-friendly to visitors?
  3. Is it user-friendly to me?
  4. Does it work with my brand and brand message?
  5. Does it have all the functionality that I need?

If you can check all those boxes you have a winning theme! There are lots of places to get WordPress themes. One of the easiest ways is right inside your WordPress dashboard. You can go to Appearance → Themes and then click on add new. From there you will see a number of free themes you can pick from.

You can also search for a type of theme you’re after. For example, you can type in something like “blue theme” to find themes that are focused around the color blue.

For more features and better quality design, you can consider a paid theme. Basically, there are two main themes I recommend.
Divi: a great versatile theme and page builder. I use this for all of my clients’ sites and for many of my own. It’s a great solution and happens to be the most popular theme on the internet.
Thrive Themes: Thrive Themes is actually a suite of tools you can use to market your business. You can buy Thrive Architect for a one time fee and have a great page builder, or you can use all of their tools with a subscription to their membership.

Both of these solutions are great. If neither one of these tools is in the budget, I would suggest simply finding a good free theme until you can afford one of these two.

Once you have your theme selected you can make adjustments to the design to match your branding. For example, changing the link text color to one that matches your brand’s color scheme. Or making simple changes like the header background color.

How you adjust it and what you can adjust is dependent on the theme you’re using. The theme you choose should have instructions and tutorials for changing the needed items.

Now it is time to pick a theme that works best for your online business!

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