In this lesson, you will be setting up your autoresponder account so that you can capture leads and communicate with them via email. By the time you finish this module, you will have your autoresponder all set-up and ready to connect with your lead capture page.
There are lots of different options when it comes to choosing an autoresponder. Here is a list of some of the popular autoresponder companies you can use, but here are the ones I recommend:
Get Response– Best if you plan on doing webinars
Active Campaign– Best for maximum email functionality
Mailchimp– Best for a free solution, but they DO NOT allow affiliate links in emails
Although all autoresponders will have slightly different setups they all work very similar and have very similar setup processes. The first things you will need to provide will be:
Your From Email Address:
Your Business Address:
All of these are required from most autoresponders. It’s best to have your from email address on the domain your online business is on. So if your domain is: mydomain.com then you from email might be email@example.com.
Once you have made it through the initial setup you will set up your first email list. Lists are a way to organize and group subscribers. You may have different lists to group buyers separately from free email subscribers. You might also have a different list for each free giveaway you have, but I suggest having all of them on one list and tagging the subscriber as to what they have expressed interest in. Splitting your subscribers into different groups is known as “segmenting.”
For now, set up a new email list for your free lead magnet that we will be covering in the next lesson. I can’t get real specific here because everyone will decide on a different provider, so here are the instructions from my three recommended providers:
Autoresponder / Followup email campaigns
In a later lesson, you will be writing the email campaign for your online business. For now, let’s briefly discuss what an autoresponder/followup email campaign is. In a nutshell, this is an automated series of emails that are sent to your subscribers after they sign up to join your email list.
It is commonly used to deliver your free giveaway to subscribers with the first email and then transition into a campaign that builds trust and promotes your products and offers.
Sign up forms are the forms that are put on your website to capture lead information. Most commonly they are used to capture the Name and Email address of your subscribers. Depending on the tools you use to create your lead capture page will determine what you need to do in your autoresponder to create your forms. This will be covered in a later lesson.
Broadcast emails give you the ability to send a real-time email out to all your subscribers at once. Unlike autoresponder emails that are prepared ahead of time, these emails are sent out in real-time as you want to contact your email list.