You are almost there. Just a few steps left. In today’s lesson you will be setting up pixels and a tracking system.
Setting up your pixels
Platforms like Facebook and Google allow you to use Pixels to build up an audience that you can run ads to.
For example, you can use a pixel to track all the people that visit your sales page that didn’t buy. Later you can run an ad campaign to those people to try and get them to buy. Using methods like this you can significantly increase your conversions.
Here’s another example. You can put a pixel tracking code on your blog. Later you can run an ad campaign only targeting people that have viewed your blog. This is very valuable because you are running ads to a warm audience and not a cold audience.
How you install your pixel will depend upon the network that you use. Let’s use Facebook to demonstrate the process.
First login to Facebook.com. Then go to the ads manager. If you do not have a Facebook advertising account you will need to set that up first.
Once inside the Ads manager go to the menu and select “pixels.” Find the pixel that you want to use or create one if this is your first time. Then click the setup button. Choose the option to manually install the code yourself. Copy the pixel code it gives you to your clipboard.
Next, you will need to insert that code on to any page that you want to capture an audience. For example, you might want to collect that information on your lead capture page, your sales page, your blog, etc.
The code must be placed in the heading section of the page. To do this in WordPress you can use a WordPress plugin like: http://www.pixelyoursite.com/
There is also a handy chrome extension to check and make sure your pixel is working on your site called Facebook Pixel Helper. When it is used it will tell you if a pixel is installed on the page you are viewing.
Install the pixel code on all pages you want to capture an audience you can run advertisements to later.
Set up Tracking
Knowing what is working and what isn’t working in your business is extremely important. You will want to know things like:
- Traffic numbers
- Conversion rate on your lead capture page
- Number of sales
- Revenue generated
- Cost Per Lead
How you track your specific numbers will depend upon the systems you use. For example, in Thrive Leads they provide the majority of information you need about your opt-in forms in one nice interface. It looks like this:
You can also install Google Analytics or other tracking software to get the information you need. Once you have the information you need you can use
a Google Spreadsheet to track your numbers. You can set up a simple spreadsheet like this:
Having this tracking in place allows you to make adjustments to improve your conversions and earn more with your online business! Update your tracking spreadsheet on a daily basis and monitor weekly and monthly to improve conversions.
If the platform you chose doesn’t make tracking setup easy, you can always use WordPress plugins like PixelYourSite.