Episode #6

Print on Demand Mastery with Fernando Sustaita

by | Aug 31, 2020 | Business Model, Podcast | 0 comments

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Etsy POD Secrets: https://tourfree.me/PODetsy

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Two-Course Bundle: https://tourfree.me/PODcombo

Vexels: https://tourfree.me/designs

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Jason (00:00):
Today, I’m going to talk to a friend of mine about how you can sell a wide variety of products and collect the profits and royalties on what sells. But all you have to do is create a design and upload it. There’s no inventory to hold and no orders to ship. This is going to be a great one that will open some income possibilities that you may not have even known were out there.
Jason (00:32):
Hey, y’all I’m Jason Wyatt and I’m here to help you on your journey to your journey. My goal is to help you build a completely mobile income so that you can enjoy a location independent lifestyle. Today, I’m going to be talking to my good friend, Fernando Sustaita. Fernando runs a six-figure print on demand business. So basically he just comes up with designs, uploads them to a service. And when an item sells his service, that he uses prints the design on a shirt, a mug, a mask, or whatever sold, and then they ship it to the customer for Fernando. So actually the product doesn’t even exist before the customer buys it. And in my opinion, this makes it a very good business model for those of us on the road. As I promised in a previous episode, when I haven’t been able to realize significant success in a certain business model, I’m going to bring on someone else to talk about it, who may know more about it. And that’s what’s happening on this episode. Fernando is an expert in this subject and that’s why he’s here. So without further ado, I present to you, Fernando Sustaita. Fernando, how’s it going?
Fernando (01:46):
Hey, how are you, Jason?
Jason (01:49):
Alright. I gave everybody a short little, a quick bio upfront in the beginning of the show, but why don’t you give us a little bit of your history and what you do now?
Fernando (01:57):
Well I mean, as you know, I have been doing e-commerce for quite some time. I did eCommerce back in 98 when I was an eBay. So I am not a new person to the business. But some point I went into corporate. So I didn’t do much of a, you know, is e-commerce for a while until I got tired of working the nine to five. And I said, you know what? I’m going to go full time. So I’ve been doing it full time since 2014 and I’m not going back. You know, one of those days I started with the Amazon FBA. You know, I was an expert on toys. I mean, I’m gonna tell you collector myself out of work collector. He will tell you what’s easy for me to find toys that I could resell, but very fast, I started learning that he was very difficult to scale.
Fernando (02:42):
A business will only be selling toys. You can only sell what you can find, right? I needed to find a six figure income as soon as possible, because that’s what I had left behind in my eight to five quickly started adding clothes, groceries, and anything I could get my hands on. And it started getting calming little tedious. You know, we’ll be always looking for products, packing and shipping and packing and finding them. Then I came across print on demand and what started as something that was supposed to be just kind of an add on to meet my necessities quickly became my, you know, my main source of income. I still sell toys. I still say clothes, but I only do when I find nice, nice deals. I’m no longer go hunting, like desperately over hundreds of stores. Now I used to go and whenever I find a good clearance, I buy and save and stuff like that. It’s a different model. Now, print on demand has been very, very good to me. This is something that you had asked me in 2014, if I was going to be doing, I would have said, hell, no! It would have never crossed my mind because in 2011 or so, when Teespring was, you know, the goldmine of, you know of e-commerce, I completely failed at it. So when you say print on demand, I was like, nah, no, no, no, no. That’s, that’s not for me. And here I am now. Right?
Jason (04:07):
So right now this, the print on demand is what you’re actually relying on for income. And then the selling products, selling physical products is more of a, in your spare time kind of thing. So how much you actually being able to pull out of pod or have you made that six figures out of pod?
Fernando (04:28):
Yes. I am making six figures out of a pod. I mean, it’s, it’s now consistent. And to be honest, during the lockdowns, my Amazon stores got empty because first of all, there was really no competition on a lot of products. So a lot of my products are sold out. I couldn’t go to stores to find any products. So because there were closed or they weren’t allowing people to go in and do stuff like that. So I have to depend heavily and print on demand more than ever. One thing that lockdowns and the pandemic has shown us is that people that were never thought about buying things online, it started, started doing so. So my business has boomed in the last couple of months because of this situation.
Jason (05:09):
So you’ve actually seen an increase since the lockdown, then.
Fernando (05:12):
Yes. And everybody who is doing print on demand during the lockdowns who has been doing it with a positive attitude, has seen an increase in their businesses.
Jason (05:21):
I’ve mentioned to the audience a little bit about the benefits of this business model to full time RV travel. What do you see as, as why this business model fits the RV lifestyle so well?
Fernando (05:37):
You don’t need inventory. You know, you don’t need to have investment whatsoever. You don’t get to pay for the product until you sell it. So it’s in a way you can say it’s a way of drop shipping, but it’s not really because it’s a production on demand and you are selling a product that if some of your suppliers right, says, Hey, I’m out of, you can go to another supplier that has exactly the same product. And you can say, okay, you create a new ship it. Whereas when you’re doing drop shipping, you’re depending on some way in China that say, yeah, we don’t have it on you’re done because you won’t ever find it anywhere else. Print on demand is one of those that you can do on the run. I have a sister who has a house, on the beach. I can go there for two or three weeks and I don’t have to worry about absolutely nothing because I can work a couple of hours, Upload my products, run my ads, check my order check. But I have to take care of, you know, when my suppliers all through a computer, sometimes just over my phone. I have a successful business running, without having the need to worry about inventory, damage inventories, you know not fitting the people or getting lost in transit because when it gets lost in transit your supplier. He’s the one who shipped and they have to guarantee delivery. So it gets another in transit, they have to ship another one, you know, either right damage. They also, you know, having in a way responsibility because they have to guarantee the good delivery of the product. So for somebody who isn’t the move all the time, there is no more loyal business than print on demand. I have a mastermind where I have actually two people who are, is what they do. They travel and it’s all they do. Do you know, the man is full of people who are travelers because at the same situation, all they have to do is find internet with connection. Some of them go to the parking lot or Lowe’s they park there. They get wifi, they work on the computer for a couple of hours. Still look, this, they upload some products. And they keep driving. So it’s a very good business model for somebody who is not dependent on a location,
Jason (07:38):
Right? So it’s basically, you’re drop shipping an item. That’s not even created yet. It doesn’t even exist yet, but you’re going to go ahead and sell it. They’re going to make it and ship it to your customer, that they would provide. Most of the customer service. You don’t have to worry about much at all. I love the model, but my problem is I’m not creative at all. Like I’ve tried to create some designs and upload them and do all that. But I just, I don’t have a creative bone in my body. I have to outsource any kind of creative stuff that I do. I know you mentioned a little bit about you. You have to be creative and if you’re not, you get somebody else. Can you talk a little bit more about that and how that process works?
Fernando (08:20):
There at over a thousand, 20,000 different products that you can bring on? Okay. And every single product requires different levels of design. Some products, all that requires is a canvas that you use to place on them. And that’s all you have to sell. And some of them require some design, like making a nice drawing and stuff like that. So you can find some resources online that you can actually purchase. And then you can modify a little bit, and then you can add them into your products. Or you can hire designers to do this for you. There are designers that would do a per-design basis. They’re designers that will work for you full time. There are designers that will sell you combos. In my experience, the designers that do combos, honestly sell a bunch of crap because all they’re doing is making hundreds of design and then suddenly, you know, on bundles, I am not a fan of those. I don’t know a single one that I actually can recommend. I decided that you asked them to do one by one. They’re a little more expensive. They can charge probably anywhere from eight to $15 per design, but they will give you better quality product. Find a designer is not that difficult. You can go to fiverr or freeeup or any place like that. And you can test a couple of them. You can interview wherever you want to. It’s not very difficult to find designers, to be honest. So you really want to find one. You will find one in a matter of days.
Jason (09:34):
I think you hit on my mistake. And when I tried to get in on this is I think I was concentrating on those bundle providers that you were talking about. And I was basically just buying crap that nobody wanted nobody, nobody would buy. So I know exactly what you’re talking about there.
Fernando (09:51):
No, not the rain in anybody’s parade, you know, but the way I see it is most of these people who sells bundles are also sellers. So the way I see it is they get the good stuff and whatever they think that is not going to work, they use bundled them and sell them. It’s the way I see it is like, you cannot serve two masters, right? You’re a seller. You shouldn’t be selling bundles.
Jason (10:09):
It’s a conflict of interest.
Fernando (10:11):
Yes. You know, so, and that’s what I never recommend. People who will take my classes, says, you know, the white bottles. And that’s why you will never see me in my Facebook group ever, ever supporting one of these services is used not, it’s just not, it doesn’t align with my point of view of business. Or you can go to another website that is called Vexels dot com
Fernando (10:29):
What they do is they have over 2000 designs in there or more. They give it the rights to use them. Now you want to, you do go to royalty based companies like Merch by Amazon or Redbubble and stuff like that. They give you the, the file or the Adobe illustrator file, but they give you the PDF files so that you can modify those designs to make it your own. So it’s what I like about that service is that you get to be able to modify those designs. So you can have something unique, but you have a historic, like a Shopify store where you don’t care about what the competition has, because it’s your own store. You can use get a bunch of designs there and put them in your store and try to sell them. Which is honestly what I got. 75% of my designs in my store came, come from Vexels right now because they have good quality and it’s like $30 a month or something like that.
Fernando (11:18):
And the rest I told my daughter to modify them. I’m making, making different and, and stuff like that. And then she gets on model designs and put them on Redbubble for her own account. You want to find designs. It is not a problem. It’s more like about finding the right time and finding what sales usually. Cause you’ve got to decide. It doesn’t mean that people want to buy it. You’ve got to do some research, understand what people want to buy, what people are right now buying, but the best ones are predicting. What they want to buy is where you actually make the money you are ahead of the curve. Right? Predicting what they’re want to be interested on is what you can a hit and actually make a good amount of money.
Jason (11:57):
Yeah. So for instance, if someone wanted to put themselves through the torture of watching these Democrat and Republican national conventions that are going on right now, they could pick out some sort of quote, if some quote stuck out to them that was said in a speech, they could put that on a shirt. And if that quote takes off, they make a ton of money. A lot of this, what I’ve seen people do is grab on to a quote. Maybe it’s a popular TV show and somebody said something catchy or something. And they kind of ride a wave of popularity once that catches on. And for a couple of months, they’re making a lot of money and then it kind of wanes off a little bit. A lot of times, it’s not about just creativity. Now, do you, you do have to have an eye or an ear for what’s going to be popular or what’s good. And then you have to be creative enough to make that into a an attractive shirt. Speaking of shirts, what other kinds? It give us a few examples of other merchandise that you can print these designs on. And I know at this point there are dozens of different kinds, but what are some of the most popular products that You can offer?
Fernando (13:16):
I’ll gladly answer that question, but I want to re rewind it a bit with the comment you made, for example, the political campaigns. And I want to say that you nailed it. You nailed it there because I, for the longest time I used to watch, you know political right now. He completely annoys me, but that’s why I can no longer watch it. It’s just painful. But I mean, you know, but it was instead of the union at one point and I was watching president Trump and he said that Americans are dreamers too. Right? So I, I heard that. And as soon as I heard that phrase, I knew that was a money maker. I ran to my computer. I created the design, you know, it was a very crappy design, but it was one of the few ones that got on time on the store. I sold about 250 shirts before anybody. I mean, everybody else completely flooded the market. Why? Because that resonated with Americans right there. Anybody who was watching that, the union ain’t heard that phrase because it was a time about let the dreamers and the dreamer sack and stuff like that. He was his first state of the union. I said, this is a money maker. Boom. I ran. And yes it is. I don’t know. Phrases, politician say resonates with people immediately, right?
Jason (14:26):
If you’re going to be looking at politics for shirt or merchandise ideas, you have to leave your own politics out of it. Yes. We are looking for things that are going to be popular and that are going to sell. We’re not trying to promote our own political ideology.
Fernando (14:45):
No. I mean, one thing you will never hear from me is talking about my politics in my groups, stuff that I know. I mean, you probably know my politics, but you know, I don’t, you don’t, you don’t get your feelings involved in your products. Okay. This is about being as unbias as possible. You hear that phrase and you’re like, yes, this is going to resonate. It doesn’t matter what makes you feel it, it matters what it’s going to make, feel a million other people that may be interested in buying that. Now that phrase only lasted like for two or three days. And he didn’t matter. it made me about a thousand dollars, very quick money, took me five minutes to make the design. I put it up, you know, boom. Mucho money. Sometimes there is a phrase that resonates for a little longer and I make, I make, I can actually do it.
Fernando (15:28):
And then sometimes there are phrases that not a lot of people catch that they last a lot longer and you are the only one in the market. And those ones can make you very good amount of money. What, for example, you know, when the solar eclipse came out, what was I about two years ago? Or so three years ago, I didn’t see the excitement or why the American population was so excited about it, but there was one person who said, you know what? He researched every single darn city, what the eclipse was going to be seen. And he made a shirt for every single darn city where the eclipse was going to be seen and he made it each one of them, that guy made $55,000 because he decided to make those. And it was so simple. All he did was change the name of the city.
Jason (16:10):
I know we’re at time. I, I came up with a catchy phrase for an eclipse shirt. I can’t remember exactly what it was, but it was kind of a tongue in cheek catchy phrase for, for the eclipse. And I put it on merch by Amazon and, and made a, a decent amount. It wasn’t anywhere near the 55,000 in a month, but I was able to ride that wave a little bit. So that was nice. But the key is to catch one of those waves, something catchy and roll with that for a little while. Now you do have your evergreen products. Yes, but it helps to get a little boost out of those catchphrases and stuff like that. And a waves of popularity.
Fernando (16:54):
You have to have your niche., You have to have your market, you have to come your customers to come coming. But that doesn’t mean that you can not go on catch, you know, and cash out from, from something is spontaneous. You know, those are the ones that would have made a difference in. Maybe you only want to catch one or two of spontaneous moments in the whole year. Maybe not the whole year, maybe one year we’ll catch five, but those are the ones that bring the good money. Right. But you have to be building a business. And this is a six figure to seven figure business. Okay. Print on demand. It’s it’s not a small business. You go right now to Piper, Lue collection.com. For example, that store sells, I think over $10 million every single year. And it’s not being by print on demand.
Fernando (17:38):
Okay. So it’s a huge store. So now you’re asking me, what are the, what are the main products right now in print on demand? Now, of course, anything having to do apparel is always going to sell. Everybody thinks print on demand thinks shirts, because it’s the most easy to sell, but also there is more competition. And also is the one that is, gets saturated on the Facebook ads, because a lot of people run ads with lacking imagination and they go on wrong. The product that is the most logical, which is the tee shirts. So when you go on Facebook and you start scrolling down your time down usage assured, and I don’t know the shirt and another shirt they promoted, or you see a lot of shirts being promoted. And that doesn’t cause any disruption on your customer behavior, right? Because it’s like, Oh, another shirt, but there are so many different articles of clothing that you can promote.
Fernando (18:30):
There are schools where babies cause room for kids or clothes for toddlers or clothes for sports, their clothing for, I mean, literally if you can print something or embroider something on, on it is a print on demand product. You just have to find the right supplier. What makes the most money right now for people is jewelry. Print on demand jewelry has a huge market because it’s also a piece that you get to tell someone that you care and you can engrave it. And he has no more sentimental value attached. You can actually ask for more money for it. You are an example, setting ShineOn on products. ShineOn is going to cost you like, like a basic piece of jewelry from ShineOn in a silver or gold plated. It’s not going to cost you more than $14, but those things sales for like $45.
Fernando (19:20):
And then you can charge $10 for engraving. And then you can add an ad, an ad, an ad. So you can make $30 easy. When a piece of jewelry you can sell very high volumes. Those, you find the right design for the right piece. It’s amazing. Now I decide for jewelry. It’s a little bit more expensive than a shirt and makes it more expensive. I mean, anywhere from 10 to $20, because the canvas that you have is very small. Think about, you know, when you’re wearing a little necklace, somebody has to be able to read what the necklace says, whoever it designs needs to know very well, but blonde and spacing and sizing to make that fit into that piece of jewelry so that the message doesn’t get lost. And you don’t have to use a magnifying glass to read it. So it takes a little more skill. So they’re going to charge a little bit more to make it pretty and attractive and have the whole message.
Jason (20:10):
I actually bought my wife some print on demand. I didn’t even realize it was printed on demand when I bought it, but I’ve bought her some print on demand jewelry. And I didn’t realize until we’re talking right now in this conversation, I was, well, you know what? That was probably print on demand.
Fernando (20:28):
Yeah. It most likely was print on demand.
Jason (20:32):
Yeah. I know there are different platforms as far as places that I’ll actually print the stuff. But let’s talk about the platforms to sell and the main ones, the main two that you focus on or Etsy
Jason (20:48):
And Shopify, I’ve talked a lot about building your own brand and you want to make sure that, that you’re able to communicate directly with your customers instead of going through an intermediary like Etsy, but Etsy is a good place to find your audience. So how easy is it to grab your customers from Etsy and take them over to your own website?
Fernando (21:17):
Okay. very easy. Actually, let me tell you why. Etsy was originally just like Amazon. Okay. It wasn’t like a mini Amazon. They control your customer. They control every single aspect of the marketing. All the highlights in house marketing, they didn’t even one allow any external service to be integrated with them. When Amazon has started competing with them with created Amazon custom and created Amazon handmade and created, you know, and created all these little things, Etsy started really fading. It started realizing that they couldn’t compete with Amazon anymore. You know, because before they didn’t see Amazon as a competition. They only saw us as a marketplace that was doing business, but Amazon being Amazon, they say, now we want to take a bunch of your share. You know what I mean? And they started opening different platforms inside Amazon that were competing directly with Etsy.
Fernando (22:08):
So Etsy realized that all they had in their entire portfolio was moms and pop shops that were doing handmade products. And when you do handmade products, you don’t create a lot of listings, right? Because you are specialized in very minimum. The very minimum products. When you go to a store on Etsy, there will be like 10, 20 different products. And Etsy charge is 20 cents per listing. So that wasn’t making them any money, but they didn’t want to lose their credibility as a handmade place. So they come up with this billiant idea that print on demand, is handmade. The only rule that they have is that you or your member, your staff has to be the designer. So you cannot lease the signs, do have to be your designer or somebody, your team. In this case, you have a virtual assistant. He’s your employee. He can be your designer.
Fernando (23:01):
What they went in there is that they said, okay, we can allow you to integrate aweber to Etsy. And whenever you get a purchase, Etsy gets the customer. But you also get the customer. Now Etsy says that you can only use the customer to sell inside of Etsy. Now you have a way to email the customer. You have the customer’s information, you have their address that you have all the information, they give it to you and you can use it to get him back into Etsy. Now being honest, you know, that can be changed, right? But that is the rule. Then it’s people say, okay, yeah, email is not an offer. They said, okay, not the ad, a Google analytics. And then they added Facebook pixel. So you can install your own pixel on Etsy. When you have a fixed or a pixel full of data, or who visited your store, who clicks in your store, who purchasing your store, even things that even pixel in the one you have in your Shopify store, you can still use that data to create lookalike audiences.
Fernando (23:57):
So your Shopify store, which is your own store with your own brand and your own standalone system can depend on Etsy to create the traffic, to test the product and to test the niche. You can start creating a very good brand, connecting Etsy and Shopify together and Etsy can develop your store. As you are learning, as you are testing a new product. I mean, you think about this. You don’t have to be running a lot of ads to a test. This product is being like you posted on Etsy. You let’s see, these are setting the right niche. You test your key words in there. You get data from Google analytics, how many people are clicking your store, you know, because your, your keyboards are already in place and you don’t have to pay literally a dime about 20 cents to list. When somebody sells you do now it’s has internal ads, but you can also run Facebook ads into Etsy with your pixel into your product, which I don’t really recommend because when somebody goes to your product, what stops them from going to somebody else’s store and spending the money.
Fernando (25:01):
But Etsy has become a very amazing tool for you to build a brand. When you don’t know about driving traffic, Etsy is bringing you traffic because now you are inside a marketplace and you can have as many stores as you want. Okay? As long as you disclose that you own more than one store. So you can use them to test different niches with different pixels and start getting data and data and data. Once you want to build your brand, you can open a Shopify store with a niche, a specific angle on already with some customers and data, and how to run ads more efficiently to them because you have all these data from the pixel already being fired on the Etsy store. So you can use wrong, create lookalike audiences based on whoever has visited and based on the emails that you have. And then you can start running ads without having to spend a lot of time to warm you a pixel for your Shopify store. I dunno if that makes sense.
Jason (25:54):
Basically, you’re recommending to start off in Etsy, build up some traffic. That’s all, that’s not only building up your email list from customers from etsy, but it’s also firing your Facebook pixel so that you can re target them on Facebook with ads and then send them to a Shopify store put simply correct.
Fernando (26:17):
I say more like it’s a convenience. You can start whatever you want to be honest. If you have some experience already running ads, and you have some experience with customer service, go ahead and jump ahead and open a Shopify store. You know, I mean the learning curve is already, you know, events, but you have no idea how to do customer surveys. You have no idea how to run ads. You have no idea how to do keywording and stuff like that. I think etsy’s the best place to start.
Jason (26:44):
So can you go ahead and dig into exactly how the monetary stuff works? So you set your price or whatever that is, and then you pay the print on demand service, and that’s two different separate things, right? Can you kind of go into that?
Fernando (27:03):
Yeah, sure. When you’re in royalty based, you set your price and whoever the company you’re working with, either Merch, or Redbubble, or Sazzle or whatever, this companies, they’re going to pay you a royalty. And it’s very up front, they’re going to say the royalties are going to be X percent or are you going to be $3 or it’s going to be a number. You always know what you’re going to get paid. No matter what happens, you’re going to get paid. When you are doing Etsy or Shopify, you go and find a supplier. There are a lot of different options that you can choose from. And you’ll find a supplier that best suits your needs. They give you a price. They give you a fixed price. They say, okay, these shirts are going to cost you $8 plus shipping. And the cheap thing for a shirt is going to be a lot of three or $4.
Fernando (27:44):
So let’s say it’s $4. So it’s $8 for the shirt and then $4 for shipping. So it’s going to cost you $12. Now, when you go on Etsy, Etsy’s going to charge you. I believe it’s 10% or whatever the price you sell. Plus shipping, let’s say you have it at $24. Shipping included, right? $24 free shipping Etsy is when I charge you $2 and 50 cents. Plus the 20 cents in listing fee that I really charge you. You pay the supplier $12 and they start production to your product. And Etsy pays you every 48 hours or so. So they pay you whatever it was that you sold it for, minus their fee. So they pay you let’s say $22 deposited into your account. The difference between what you pay your supplier and what your paid Etsy is, is what you made. You had sold a shirt for $24 on a royalty base. You will pop up, probably made about $6 here. You’re going to make a lot of $8, but you get you probably going to make a lot the same, but you’re going to get an email and a chance to sell the customer and a little of another product. Okay?
Jason (28:46):
Basically, you were talking about, instead of making a royalty off of somebody, paying you for the creation of a product, what we’re talking about here is you’re actually selling at a profit. So that’s what it is. It’s straight profit instead of a royalty.
Fernando (29:04):
Yes. A certain profit. So when you, when you come out of royalty, you have no interaction with the customer because they are not your customers. That’s what they pay you royalties, right? They, they pay you for the right to use, to design at the price. You’ve told them to sell it. Now, $24. It’s impossible to do sell them, right? Once in a random moon, they sell more for like $19. So you literally make $3 and 50 cents in Etsy, you make about $8 per share sale. You know, so because you’ve got some of them higher, people are used to paying higher on Etsy and also are used to the slower shipping on Etsy because they don’t have prime. So a whole different market. But you also get that email that’s way more value because that can convert into more sales.
Jason (29:49):
Oh, that’ll that actually enables you to grow your own business instead of just selling on someone else’s platform.
Fernando (29:56):
Yes. You can still own, I mean, you can sell an Amazon a hundred thousand shirts, or you have no idea who bought it. Any money you spend on ads inside the platform was wasted. Yes. He made you some money at the end of the day, but he gave you absolutely no extra benefits.
Jason (30:11):
Right? Th the most valuable thing you can get out of participating in business is that customer’s information. And especially if they’re already a known buyer.
Fernando (30:21):
Yeah. All you have is buyers, you don’t have costumers. On Etsy, you have customers.
Jason (30:25):
So one last question about the waves. Have you been able to get in on the mask craze and sold any masks?
Fernando (30:35):
I sold a lot of masks at the very beginning, and yes, it was extremely profitable at the beginning because there was literally no competition. And to be honest, the mass fever is not over yet. I anticipate that masks are going to be one of the hottest items for Christmas.
Jason (30:52):
I haven’t even thought about masks for Christmas.
Fernando (30:55):
I mean, just think about it. Quarter four this year has already begun. I mean, I don’t, I don’t know. You have already noticed, but I’m already getting Christmas ads. People have no idea how the supply chain is going to be affecting the next, you see big increase on customers right now in e-commerce has doubled since the pandemic started. And customers now know that the us postal service is a total mess because they are every single day. They’re seeing the packages not arriving on time. Like the other day, I got my first deal from, for a new computer. I bought, I bought it 15 days late, you know, and I didn’t even know what I have to make my first payment because my login was in that letter. So I got to call my my bank and say, Hey, I just got the letter. So yeah, we will waive all your fees and stuff like that and things like that.
Fernando (31:43):
But it’s happening all over the board. Okay. There’s this supply chain is so affected that, to be honest, we are not even expecting, you know, in print, on demand. Usually in print on demand. We are still selling sometimes all the way until the 18th and 20th, depending on the postal service last cutout days and the relationship we have with our suppliers, talking to some of my friends who own print on demand companies, they don’t think we’re going to be able to sell anything after the 1st of December, because the postal service is not going guaranteeing anything to being delivered in 30 days. So, you know, on FedEx and USPS, postal service, I mean, ups and DHL depend also they use postal service to beat the last end of the delivery, enter into cheap services. So on desert, delivering overnight and things like that. Fedex always used United postal service to finish the transportation.
Fernando (32:37):
Another thing is that quarter for a lot of people buy shirts for Christmas. So think that family pictures, but people don’t buy those Christmas shirts. They’re going to be looking for those to buy them by October, because they need them to take the picture, to be able to print the postcards, to be able to ship them. And for them to arrive by Christmas, a little people are doing Christmas shopping right now because they’re starting to realize that for example, toys Lego is sold out everywhere, right? So I just noticed that I have a bunch of Legos in my garage that I was saving for next year, but I’m going to save these year because the price is off the roof. There is no Lego in the market. So right now it’s one of those. This is one of those years that e-commerce, you have to be early and you have to really predict that this quarter four is gonna end by December 1st.
Jason (33:34):
You have given so much information. We’ve just been talking for a few minutes here and you have laid out so much information. People could just take this and run with it and be profiting by the end of the week. So I’m sure there are going to be people out there are going to be wanting to hunt you down and ask you questions and whatnot. Do you have some social media properties out there? You want to throw out there so they can follow you?
Fernando (34:00):
Well, they could always follow me on Facebook if they so want to but if they want to, they’re more in demand. They can join my free Facebook group, which is mastering print on demand. That is a free Facebook group where I, you know, tend to post more information about, I think the little lives and interviews group my picture is in the banner. So it will be hard to miss. Do you want to go to YouTube? Just go to YouTube slash Fernando Sustaita one word. And that is my YouTube channel. If you want to follow my YouTube channel and watch some print on demand videos.
Jason (34:30):
Awesome, man. Well, I thank you for coming on the show and providing all of your wealth of knowledge, man. It’s been tremendous.
Fernando (34:39):
My pleasure man, it’s been fun.
Jason (34:41):
I hope you guys enjoyed that interview. I was blown away with the amount of value that Fernando was able to bring to the show. I’m really excited to get started on all this myself. So here’s some, a few takeaways that I got out of it first, most importantly, print on demand as a great way to create an income on the road because you’re providing a great product and there’s no inventory to hold or, or process or anything like that. And in your small space, you know, Fernando is knocking down six figures from this business and he’s never touched a product. The next key point that I got was you can do this, even if you’re not creative. And this was a hangup that I had when I gave it a shot. Last time is I’m personally not a creative person at all. And that really was a hindrance in trying to get this business going.
Jason (35:33):
And that’s why I brought Fernando on is he was actually successful with this business, whereas I was not. But now, you know, he pointed out that all you have to do is outsource the design and you don’t have to be creative. So I thought that was a good point. Also another point that I want to do a bang home was that while evergreen designs are good, they provide a steady source of income, they’re just selling all the time, just steady and ongoing. But you always want to watch out for the wave. You want to, you want to try to catch that wave. It’s kind of, you know, lightning in a bottle. If you see something that you think might catch on, jump on it. If you’re one of the first ones out there, you could make quite a bit of money in a short period of time until that particular market is saturated.
Jason (36:24):
So always be looking out for that. Now I’ve got a few links for you to check out if you’re interested in learning more about all this print on demand stuff. If you have a tough time remembering these links, don’t, don’t stress out about it. They’ll, there’ll be in the show notes too. So first Fernando has a course on print on demand with Etsy. It’s called pod Etsy secrets. It’s a great way to start out because it allows you to build your brand and grow your customer base. Like we discussed on the show. The link for that is tourfree.me/podEtsy. There are no spaces in that that was tourfree.me/podEtsy. Now I’ve sweet talked Fernando a little bit and got a discount code for you on this one. If you use the discount code, tourfree, all one word, no spaces, you’ll get a significant discount off that sales price.
Jason (37:18):
Now he also has a, a different course on print on demand with Shopify. This is for those of you that want to grow your business without having to pay all those commissions to Etsy. And you can find that one over at tourfree.me/podShop the way to remember that as Shopify, I just shortened it to shop tourfree.me/podShop. Now wasn’t able to get him to give me a discount code on that course, but I did talk him into doing something that was even more logical. I thought since the two courses are going hand in hand, at least the way I see it, I talked him into offering a bundle price for the two courses. This is really a no brainer for you that will not just slay this pod thing. And you can check out that course, bundle at tourfree.me/podCombo. What that is is both courses you’re buying both at the same time for a discounted price.
Jason (38:14):
Like I say, if you want to go all in, that’s the way to go. Now, the next resource I wanted to talk to you about as Vexels now, as redneck as I am, it was tough for me to understand what Fernando was talking about when he was recommending the service. So I had to go check it out for myself and do a little research on it. And what I found was simply amazing. They offer ready-made shirt designs and editable format so that you can customize them and make them your own. They all come with commercial licenses to specifically allow you to use them and print on demand and you get to download 200 of these designs per month. I don’t know about you, but I don’t think I can go through that many in one month. And they already have thousands of these designs that you can download.
Jason (38:59):
And they upload new ones every single day. You can even request two custom designs per month on a plan that’s priced about the same as getting a VA to make you two designs. And the VA wouldn’t come with all this other stuff that I’m naming off. These big features that are important. You know, I’m trying not to mention a price here, but for right now, it’s $29 a month. I don’t know if that’s going to go up in the near future or what, but right now it’s $29 a month, but it’s all it’s going to cost you that much watch to get a VA to make you two custom designs. And this plan comes with all these additional features. Like I mentioned, the 200 downloads of the ready-made designs, but they also even have an interactive t-shirt maker so that you can create your own designs right there on their website, whether using their graphics or not, they’ve even recently added what they’re calling scalable shirts and what these are.
Jason (39:55):
They’re they’re files that are easily edited. So with very little effort, it lets you create a whole lot of different designs that are kind of similar. I spoke to one of their representatives about this new service that they’re offering. And it sounds really exciting, especially if you’re wanting to create a Shopify store with different categories, for similar styles and make different lines of shirts. You can really expand out your offering of shirts in your store with this service. Now that other service they’re now offering, and this one blew me away. They’re doing KDP covers. And if you don’t know what that is, it’s print on demand books. So if you’re an author or planning to write your own book, they’re actually offering designs for these print on demand books. And here’s a hint. If you wanted to get on Fiverr or Upwork and offer these designs for other authors, if you’re not an author, this is a great service to provide to other people.
Jason (40:58):
You can use these designs as a starting point and customize the design and provide people on Fiverr and Upwork covers for their books. That’s just another idea for a service you could, you could offer using Vexels. I mean, I don’t mean to keep going on about these guys, but I’m really impressed so much so that I’m planning on going ahead and starting back up my pod business and give it another shot. You know, I just think that armed with Fernando’s courses and this Vexcel account I’m a lot more confident that I can get it done this time and add to my revenue streams. It just makes sense. So if you’re interested in checking out vessels, you can go to tourfree.me/designs and check out that service. I think even if you’re not able to grab Fernando’s courses, you should really take a look at Vexels and see what they have to offer.
Jason (41:51):
It makes the print on demand business, a whole lot more attainable for people. Now, obviously these are all affiliate links. What kind of person would I be telling you how to make an income online? And I’m not providing affiliate links, right? You kinda gotta wonder about somebody that would do that, but as I’ve said before, you don’t have to pay any extra. And in this case you actually get a discount on the courses. So stay tuned because a full episode on affiliate marketing is coming up. I think it actually might be the next episodes, but I got to check my list. I’m not sure right off hand, but don’t forget to subscribe and leave a rating for the show. It helps everybody when you do that, it really does. And if you like the show, tell a friend, if you don’t like the show, tell an enemy, just tell somebody, you know, I’m Jason Wyatt and I’ll see you on the road.