The Location-Independent Business Mindset
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I want you to think of a dog.
Got it? Are you seeing a picture of a dog in your head?
What breed is it?
Is it a pit bull or a poodle?
Are you petting it as it licks you excitedly, or are you scared because it is growling at you?
Different people are going to see different things in their heads even though they heard the same word: dog.
It’s all about perception.
Now think about full-time travel. What do you see?
Entrepreneurship. What do you see?
These are all pre-conceived perceptions you have in your head. The thing is, your success or failure could be directly tied to these mindsets and how you view these words.
Hey, y’all! I’m Jason and I’m here to help you on your journey TO your journey!
That’s right, this podcast is all about creating a stable online business that you can run from anywhere. If you are interested in traveling full-time in your RV, this podcast is for you. The problem there is that there is a big mindset shift that has to happen in order for you to succeed.
There are actually two different sets of out of the box thinking that needs to happen here.
The first is the popular “America dream”. You know the steady job, quaint house, dog, 2.5 kids and the picket fence. The life everyone tells you that you should have. When you tell them, you want to sell all of your belongings and hit the road in a camper, they think you’re crazy.
The second is the job. Most of us were raised from a young age to go to college and get a job. Work your whole life and look forward to retirement. The vast majority of people see this as the only way to make a living.
These two ideas in combination make up what most people think of as happiness. But what if you don’t see that as happiness? What if your idea of happiness stands in stark contrast to these ideas?
To some people, breaking free from these convention is impossible to comprehend.
I remember friends and family struggling with the idea of us going full time. We talked about it for years and slowly structured our lives in such a manner as to make it possible. I guess the changes were too slow to draw attention, because it seemed that no one ever believed we would actually do it. They simply had a mental block against it. They didn’t see it as possible.
It took us selling our house for most people to believe we would do it. They still didn’t understand it to the full extent.
I remember my wife Shanna talking about getting rid of her car that had already been sitting untouched at a friend’s house for a long time. A particular family member was shocked all over again, just as she was when we sold the house. She asked, “but what if you need it to go to work?” To us, that question was completely illogical. To her, this was another sign that we had gone insane.
Just as recently as last week I was discussing travel plans with a family member and the response was, “but how do you afford all of this?” It was up to me to (once again) attempt to explain the financials of the full-time lifestyle and the security of multiple streams of income.
Most of what I see in the RV community is OK with idea of full-time travel. They are allured to the vision of them on the open road. They see traveling full time as the ultimate freedom.
What I see commonly overlooked is how they get there. They are still trapped in that “job” mentality. Many see workcamping as the only solution, while others look for telecommuting jobs.
This is the mindset that we need more work on.
I mean, do you really want to work for the majority of your life only to rely on bankrupt government programs and disappearing pension funds?
That is if you make it that far and death doesn’t get you first. Relying on the hope of future retirement is rolling the dice and betting on your health.
Even if you make it to retirement, is wasting all of your formative years building someone else’s business worth the promise of chrome rims on your wheelchair? I think not. I’d rather build my own.
I can understand the allure of climbing that corporate ladder. The exhilaration of achievement. The feeling you get when you see that boost in the next paycheck. The pride that comes over you when others (who are all in the same mindset BTW), congratulate you on a recent promotion. Climbing the corporate ladder is fun. I just have one question.
What’s wrong with owning the ladder?
This is where people jump in and start talking about security. You need that job with that big company because you never know what will happen running your own business. It’s just not secure, right? Well, what if we framed the situation in another way…
What if I told you that you were already an entrepreneur? What if I told you that you currently run a business, and that business is you? Your business is a service-related business. Your service is to show up at your location of work every day and perform your current job for your current customer, your “employer”.
When we look at jobs this way, it’s easier to see the reality. You ARE already an entrepreneur. The only difference in your business and mine is that while you only have one customer (your boss), I have many. All it would take is one person (or company), to make the call and you would be laid off/downsized/let go, whatever the newest politically correct word is to use to make firing sound like a nice thing.
I, on the other hand, have several customers and clients. Each and every one of them would have to fire me before I would be out of a job. What are the chances of them all deciding to do it in the same day? Not likely is my guess.
In fact, what would be more likely is that if a few people started to fire me, I would start to see a trend forming well before I was fired by them all. This would give me a chance to realize that it may be time to change directions. The market may have turned and it would be time to change my focus of that portion of my business. This is called “the pivot”. Understanding the pivot is key to understanding entrepreneurship.
When markets change, they usually do so slowly. It takes months at the very least, and usually a year or two. Now, the occurrences such as the recent COVID crisis are the exception to this rule. I actually lost many clients all around the same time. But if we look at this from the “everyone is an entrepreneur” perspective, a huge number of people were sent home by their ONLY customer. At least I still had a few more clients to do work for that were able to get me by until I could figure out another service to offer that had more longevity.
That specific scenario applies to client-based businesses, but in all entrepreneurial endeavors, you are the one seeing the financials. That means you can spot the trends. You’ll know when there is a change and you can make the necessary decisions to respond to that change.
When you are an employee, you are usually kept in the dark about shifts in the market. You don’t know how business is going. Your first indication that you are going to have to perform a “pivot” of your own is the day you walk in to find a pink slip on your desk. Those types of pivots can be the most painful and stressful ones. That’s the point that you have to go out and find another single customer to sell your services to.
You see, I not only have multiple customers in my business, I have multiple businesses providing multiple sources of income.
If you have a job, you have one customer. One source of income. I have multiple customers from multiple different sources all combining to ensure I will always be employed.
What most people see as a poor decision resulting in an unstable career is in reality much more stable than what they consider “normal.”
This brings me to my next point. Entrepreneurship is fun. It’s fun because you are helping people. I mentioned in the last episode that it took me several years to find out that helping people was the key. Ideally, if you’ve found the perfect business model for you, it won’t even feel like work. It’ll feel like you’re just helping people. Because you are.
My hope is that it would almost come as a surprise to someone to realize that they were adding to my income streams. That’s because it’s not really my first goal. My first goal is to help people. I could be helping people by bringing a product to market that enriches their life. I could be helping someone by assisting them with the growth of their business. And of course, I love helping people by providing them with valuable information as is my intention with this podcast.
My goal, first and foremost, isn’t to make money necessarily. It’s to help people. The dollar bills I earn are simply certificates of appreciation that those who I have helped in some way have kindly provided to me. Helping people is what makes the freedom lifestyle possible.
Entrepreneurship is meaningful. It’s something you can take pride in. It’s something you create, not just take a part in. It’s something your family can not only participate in, but ownership can be passed down to future generations. By becoming an entrepreneur, you’re not just changing how you make a living. You’re changing your family tree.
You are handing your children and grandchildren a gift. The gift of freedom. If they choose to carry on the business you’ve laid out for them, they have the chance to experience freedom the likes the general public never get to experience.
There is a reason I call my brand “Touring Freedom”. I doubt I could ever put more simply what is almost a philosophy for me. It really all boils down to that. The freedom to tour. The freedom to travel. What it really means is the freedom to do whatever the hell I want, because if I have built streams of income that are so stable that I can travel full time, it is ultimate freedom. You just can’t top it.
Sure, some others believe they have found a similar freedom because they can “travel” full time in their RV. They work camp for a few months in one campground, then they’ll go gate guard for an oil field for a month or two. Are you truly free when your travel plans must revolve around where you can find your next gig? What happens if you get to an area you don’t like, or you’re working with people you don’t care to be around? In most cases, you’ll have to find another gig to go to so you can survive. Trouble is, there are no good last-minute gigs. Those are spoken for months in advance. You have to make sure your travels and work are lined up several months, if not a year in advance. That’s not freedom.
Still some claim they have found freedom because their employer allows them to telecommute. Maybe they have an IT job that they can take with them anywhere. Maybe they are an accountant that simply needs to enter data into software, or whatever kind of job they have that they can perform from the road.
That’s freedom, right? Well, not really. What happens if you are not available when they need you, whether that be scheduled hours or daily tasks? If you don’t have scheduled work hours, there’s still the question: How many customers do you have?
If you’re a freelancer, that’s better. Freelancing can be used as a springboard to full-blown entrepreneurship.
At least you have multiple clients and can’t be fired so easily. That’s one in the plus column. The drawback to that is, a lot of times in the freelance business, you never know when a client will need a job done, and you’ll have to be there ready, willing, and able.
You can see where I’m going here. In these types of telecommuting situations, you are really only freer by a matter of degrees. At the very minimum, you have to be in a location with good internet availability at all times so that you can provide your chosen service to your customer.
Don’t get me wrong. Work camping and telecommuting are good things. They can get you out on the road. They’re just not what I would consider “true freedom”.
True freedom is when you’ve set up income streams that you control. No, I’m not trying to push the magic “passive income” words on you. The streams I’m talking about aren’t completely passive. I really don’t believe truly passive income exists outside of straight up investment income, and that takes money.
If you don’t have millions of dollars to invest so you can live off the interest, dividends, and returns, you’re gonna have to work some. The freedom comes in when you control when, where, how, and with whom. Those four things govern how free you are regarding your income stream.
You control when you work by how you work. You can load up on work for a while so that you can take a few weeks off. You could choose to outsource some of your tasks so that your input into the operations of the business aren’t needed as often. You could set up a system where people are paying you for things you’ve already done or produced.
In these types of scenarios, You’ll still have to work, but you choose how that work is done.
The control over where you work is a little tougher. In most cases, you will still have to be able to access the internet in some fashion. Because of this, the where is closely tied to the when. If you can control the when, you can control the where.
You control the how by simply choosing a method of income generation. I will cover several options in a later episode. I hope you will be able to choose several from those I go over.
And of course, you control the “with whom” most ultimately, especially if you’re in an RV. You don’t like your neighbors, move. Now, if you don’t like your traveling companions, that’s another problem. Quite likely an entire other book, in fact.
But the biggest benefit to entrepreneurship is the fact that you are building an asset. Think about it…
If you work a job for 10 years and maybe you just decide you’re tired of it and quit? What do you have? Well, what you have is a lack of income. That’s about it.
But if you grow a business for 10 years, you’re going to own an asset. You’re going to have something tangible.
If you decide to quit because you’re tired of it, you’ll then have something to sell for cash. And yes, you can sell online businesses. I’ve sold a couple.
But possibly even more importantly, you can pass it down to your children. I mean, there’s a possibility you could change your family for generations!
That’s a legacy to leave behind. But if you spend your whole life working for someone else, what would your legacy be?
At your funeral, there will be some flunky stand up and say all the standard stuff like, “oh, he sure was a nice guy…” you know, the kind of stuff they say after you die even if you were a butthead.
But if you have built your legacy around a business, they will actually have real things to say! Like how you were able to build something from nothing. How you were able to help so many with your overwhelming generosity… Generosity you can’t afford to have right now.
They will be able to talk about how you have been an inspiration for so many and touched so many people’s lives.
They’ll talk about how you’ve been able to show your children and grandchildren what is possible and that they can do it too.
So not only are you building an asset that can be sold or passed down to future generations, you are building a legacy that will be remembered long after you are gone.
Now right here I want to say a quick word about MLMs. If you’re not familiar with the term, MLM means “multi-level marketing.” These are the LuLaroe, Herbalife, and many other of a long list of so-called businesses where you make more money if you recruit other people into it.
These can be ok sources of income for hitting the road, but even then, only a small percentage of people who join make any money at all. Even if you are one of the lucky few that are able to create an income source from it (and I do know a few), it can’t be considered a real business.
With these types of “biz ops” as they are often called, you aren’t building a business, you are simply a distributor for a company that is actually the real business.
All this is said even without any mention of some of the unscrupulous practices of the vast majority of MLMs. I mean, people commonly call them pyramid schemes, but if they were as simple as that, people could actually make money!
Alright, let me calm down before I get myself in trouble…
If you like the MLM business model, then START an MLM, don’t join one. That’s the only way you’re going to build your own asset that you can sell and pass down to future generations.
Starting an MLM is a great business model! You build an army of people who avidly promote your products to their family and friends, which means you spend next to nothing on marketing costs! It’s quite genius!
If you are an MLM proponent, I leave it up to you to decide if this podcast is for you. Many of the marketing techniques I will discuss are directly applicable to MLM, but I make it no secret that I’m not a big fan.
If you do continue to listen, I hope that it not only gives you useful marketing skills that you can use to increase your income, but also that it inspires you to create something of your own.
Admittedly, there will be setbacks. Entrepreneurship is not all unicorns and rainbows.
There will be failure. But failure and failing are two different things.
Failure is a learning experience. Failing is when you quit trying.
For most people this is another mindset that will need to be changed. They try things, they hit a bump in the road, and they get frustrated and give up.
Failure in the business world needs to be embraced as a learning experience. A chance to grow. An opportunity to get better.
I think Dennis Waitley said it best. He said:
Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.
This concept of failure actually being a good thing is one of the biggest and most important mindset shifts that will need to be made in order to be successful in the world of entrepreneurship.
You’re gonna have to be ready to fail. You have to be prepared to try things you are not 100% positive will work. You have to keep a positive outlook even in the face of adversity.
It’s not an easy thing to do, but as I told you in the last episode, this is a no sugar zone. I’m not going to sugar coat it and paint a pretty picture for you that ignores reality.
It is difficult, but it’s one of the most rewarding experiences you will ever have.
On the bright side, the internet has definitely made the struggle so much easier. You know, 25 years ago, entrepreneurship meant that you had to invest tens and sometimes hundreds of thousands of dollars into a physical location before you ever knew that your idea was even a sustainable business, much less a profitable one.
Today, with very little up-front investment you can start a business because the internet allows for cheap virtual real estate. You can also have a fair level of certainty that it will succeed because you can research the market for your business idea before even starting it.
The level of certainty you can achieve with entrepreneurship today combined with the amount of freedom that it can reward you with makes it the logical way to go in my opinion.
In order to be successful out on the road the two main mindset shifts I’ve discussed here need to be made.
Admittedly, it’s not for everyone. That’s fine. Neither is sushi. And I love sushi!
If you do find yourself being the type that is attracted to these two ways of thinking, you are the type of person I created this podcast for.
If you’re not quite there yet, or find yourself struggling with some of the concepts, I invite you to continue to listen. I just might be able to change your mind!
If all of this sounds good to you, but you don’t know where to start, I want you to do two things…
First, head over to the Touring Freedom Facebook group. I’ve made a quick little link for you to find it easily. If you go to touringfreedom.com/fb, it’ll take you straight there. That way you don’t have to search for it.
Second thing is just keep listening… If this all sounds good to you, you’ll find out how to do it for yourself if you just keep listening. Make sure you subscribe so that you don’t miss when a new episode is published. And yes, it would be nice if you rated and reviewed the podcast so that others will be able to find it and get the same help you’re getting… But if subscribe is as far as you get, that’s fine too!
And, hey… If you like the show, tell a friend. If you don’t like the show, tell an enemy!
That’s all I got for now. I’m Jason Wyatt and I’ll see you on the road!